Old Monk Faces Rs 500 Crore Loss Over FSSAI Rum-Like Labeling Demand
13 Oct 2026Updated 2 hr ago1 source
The popular beverage brand Old Monk is reportedly facing a potential loss of Rs 500 crore. This comes after the Food Safety and Standards Authority of India (FSSAI) insisted that the product must be labeled with a 'rum-like' tag.
NIKAN Intelligence
What happened
The Food Safety and Standards Authority of India (FSSAI) has directed that Old Monk carry a 'rum-like' label. As a result of this regulatory stance, the brand is staring at an estimated loss of Rs 500 crore.
Why it matters
Old Monk is an iconic and highly popular brand in India. A forced change in classification from 'rum' to 'rum-like' could severely impact consumer perception, market positioning, and overall sales value.
What we know
- FSSAI is insisting on a 'rum-like' label for the product.
- The projected financial impact of this decision on the brand is Rs 500 crore.
What we don't know
- The precise scientific or regulatory grounds on which FSSAI is disputing the 'rum' classification.
- The exact timeline of enforcement or whether the brand will appeal the decision.
What's next
The response from Old Monk's manufacturer regarding whether they will comply with the FSSAI labeling norms or challenge them legally.
Generated by NIKAN's analysis engine from the cited reports only. Nothing here is invented; gaps are shown as unknowns. Always read the original coverage linked below.
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