OpenAI Launches Advertisements on ChatGPT Free Tier in India
28 Aug 2026Updated 15 days ago1 source
AI translation — this coverage was originally reported in Tamil; the translation may contain errors. Read the original reports below.
OpenAI has officially introduced advertisements for free and 'Go' tier users of ChatGPT in India. To facilitate this, the AI firm has partnered with global ad agencies WPP and Omnicom. Starting September 4, businesses can purchase ads through the ChatGPT Ads Manager with a minimum daily budget of Rs 725. OpenAI stated that user privacy remains protected, as no personal chat histories will be shared.
NIKAN Intelligence
What happened
OpenAI has launched advertisements for free and 'Go' subscription ChatGPT users in India. The company has partnered with ad agencies WPP and Omnicom to roll out this model, which is already active in regions like the US, Europe, and Japan.
Why it matters
Ad revenues are intended to offset the massive costs of training and running advanced AI models. It also introduces a new, highly-targeted digital advertising channel in India with daily budgets starting at Rs 725.
What we know
- Ads will appear only for free and 'Go' tier users aged 18 and above.
- Advertisements will be clearly labeled as 'Sponsored' and shown below the AI's responses.
- OpenAI is partnering with WPP and Omnicom, but these are non-exclusive agreements.
- No personal user data, conversation histories, or private profiles will be shared with advertisers.
- Ads will not be displayed next to sensitive topics like mental health and politics.
What we don't know
- The specific revenue expectations or targets OpenAI aims to achieve in the Indian market.
- Whether the ad experience will negatively impact user retention on the free tier.
What's next
The ChatGPT Ads Manager tool will officially launch in India on September 4, allowing local and national businesses to buy and manage their ad campaigns directly.
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AI translation — may contain errors
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